As competition intensifies in the real estate industry, market research and product analysis are crucial for business success. However, collecting and analyzing vast amounts of property data is a **significantly time-consuming and resource-intensive task**. In today’s era of severe labor shortages, many real estate companies are likely grappling with this challenge. This case study details how a real estate company dramatically boosted its business by leveraging our data collection service to acquire over 7,690 property data points from Akiya Bank (Empty House Bank).
Client
Our client for this request is a domestic real estate sales and purchase company that prides itself on high customer satisfaction by upholding a customer-first policy, earnestly addressing each customer’s needs, and providing optimal properties. The client states, “For expanding sales overseas, strategic planning based on accurate market research data is indispensable.” Efficient data collection is crucial for understanding the current state of Japan’s empty house market and accurately grasping the needs of foreign investors.
Objective
The objective was to acquire market research data from Akiya Bank (Empty House Bank) to achieve the following goals:
- Grasping Market Trends: Analyzing property price trends, popular areas, and demand by property type in the empty house market to predict future market movements.
- Identifying Target Customers: Analyzing the needs of foreign investors to identify optimal properties.
- Optimizing Sales Strategies: Formulating effective sales strategies to maximize sales efficiency.
- Strengthening Risk Management: Minimizing investment losses by accurately predicting and managing market risks.
For the client, market research data is a compass for leading a new business model to success. Strategic planning based on accurate market research data significantly contributes to corporate growth.
Challenges Faced
The client previously performed market research data collection **manually using their own employees**. However, as Akiya Bank contains a vast amount of property information, this method was highly inefficient. The client recalled, “Manual data collection consumed a significant amount of time and effort, hindering our core business of property sales and purchases.” Furthermore, manual data entry was prone to errors, leading to concerns about data accuracy. The client highly valued data accuracy, stating, “Without accurate market research data, we cannot make appropriate investment decisions.” Moreover, with market trends constantly changing, swift information gathering is crucial. The client was concerned, “Manual methods made it difficult to respond to market changes in a timely manner, risking missed business opportunities.”
Impact of Problem Resolution
1. Streamlining Information Gathering via Scraping
After implementing our data collection service, automation through scraping technology dramatically reduced the time spent on data collection. The client expressed, “The significant reduction in data collection time allowed us to allocate more time to market research data analysis. As a result, we can now accurately identify market trends and formulate more precise strategies!” The client experienced firsthand the efficiency improvements in data collection. Near real-time data acquisition, impossible manually, was also achieved.
2. Optimized Investment Strategy through Cost Reduction
Acquiring 7,690 market research data points for **$133 USD** (approx. 20,000 JPY). The client expressed great satisfaction with the cost reduction: “By **significantly reducing data collection costs**, we were able to invest those funds into new marketing initiatives and human resource development, contributing to overall business growth.”
3. Maximizing Business Opportunities by Focusing on Core Tasks
Automating data collection allowed staff to **focus on core tasks such as customer service and property sales and purchases**. The client noted, “Freed from endless data collection, we can now provide careful attention to each customer. As a result, customer satisfaction has improved, and the number of sales transactions has also increased.’ They recognized the positive outcomes of concentrating on core operations. Focusing on core business is extremely important for accelerating corporate growth and enhancing competitiveness.”
Pricing
The cost for acquiring 7,690 market research data points was a mere **$133 USD** (approx. 20,000 JPY). The client stated, “At this price, obtaining such a large volume of accurate data in a short period feels highly cost-effective. The significant reduction in market research data collection costs allowed for investment in new business opportunities,” expressing great satisfaction with the high cost-effectiveness.
Data Content
The collected data comprehensively included essential information for market research, such as: URL, Type, Building Name, Address, Price, and Year Built. The client commented, “Having all the necessary information readily available enabled us to conduct market analysis smoothly.”
Number of Records
The data volume of **7,690 items** boasts an overwhelming amount of information, sufficient for detailed market trend analysis and accurate strategic planning. The client excitedly commented, “With this much data, we can perform any detailed analysis. We can now perfectly grasp market trends and formulate strategies ahead of our competitors!”
Delivery Time
The rapid delivery time of 3 business days provides a significant advantage in a rapidly changing market. The client expressed gratitude, stating, “Thanks to the swift data delivery, we were able to respond quickly to market changes and maximize business opportunities.”
Sample Data
Here is a portion of the delivered data sample:
| URL | Type | Building Name | Address | Price (USD) | Year Built |
|---|---|---|---|---|---|
| https://www.homes.co.jp/akiyabank/b-39243/ | For Sale (Residential) | Gotemba City Kumi | Kumi, Gotemba City, Shizuoka Prefecture | $108,667 | Feb 1980 (44 years old) |
| https://www.homes.co.jp/akiyabank/b-39242/ | For Sale (Residential) | Gotemba City Kawashimada | Kawashimada, Gotemba City, Shizuoka Prefecture | $152,667 | Feb 1998 (26 years old) |
| https://www.homes.co.jp/akiyabank/b-38309/ | For Sale (Residential) | Riemon | Riemon, Yaizu City, Shizuoka Prefecture | $53,333 | Feb 1992 (32 years old) |
| https://www.homes.co.jp/akiyabank/b-36174/ | For Sale (Residential) | Fuji City Nakano | Nakano, Fuji City, Shizuoka Prefecture | $58,000 | July 1976 (48 years old) |
As shown, it is possible to extract precisely the information you need.
Want to accelerate your overseas expansion with automated data collection?
We offer flexible data collection services tailored to our clients’ diverse needs. As demonstrated in this case study, we can accommodate various requests, including creating lists for specific industries or companies, collecting data from other websites, and customizing data formats. If you are struggling with data collection for market research, please do not hesitate to contact us.
If you are unsure “where to start?”, feel free to consult with us. Our expert staff will carefully assess your situation and propose the optimal solution. Let’s accelerate your business with automated data collection.