【Pricing Example】Foreign-owned hotel management company collects sales leads from Tripadvisor for lead generation purposes

Client

Our client for this request is a foreign hotel management company responsible for operating hotels worldwide. The client states, “To maximize the revenue of our client hotels, it is essential to accurately grasp market trends and provide services optimized to customer needs.” The client was considering collecting sales lead data from Tripadvisor to strengthen customer proposals and accelerate new customer acquisition. They also mentioned the necessity of automating and streamlining sales lead collection: “Manually collecting hotel information from around the world is a huge waste of time and resources. We needed to streamline sales lead collection and build a system that allowed us to focus on our core business.”

Objective

The objective of this project was to acquire sales lead data from Tripadvisor and achieve the following goals:

• New Customer Acquisition: Comprehensively collecting hotel information from Tripadvisor worldwide strengthens the sales list and maximizes the potential for new customer acquisition. The client emphasized, “High-quality sales lists are essential for building a competitive advantage in the global market. The quality and quantity of sales lead data determine the success of new customer acquisition.”
• Target Customer Selection: Analyzing information such as hotel size, location, and price range helps narrow down the most suitable target customers for our services, maximizing sales efficiency. The person in charge noted, “High-quality sales lead data is necessary to narrow down target customers and achieve efficient sales activities.”
• High-Quality Customer Proposals: Collecting necessary information to provide optimal proposals tailored to customer needs enhances customer satisfaction. The client stressed, “By accurately grasping customer needs and providing optimal proposals, we build long-term relationships with customers and drive business growth. High-quality sales lead data directly leads to improved customer satisfaction.”

For our client, sales lead data is a crucial weapon for achieving success in the global market. Data-driven strategic decision-making is indispensable for maintaining a competitive advantage in a rapidly changing market.

Challenges Faced

The client had previously relied on manual data collection by their internal employees for sales lead generation. The client explained the situation at the time: “Tripadvisor contains a vast amount of hotel information, making manual data collection for sales leads an extremely time-consuming and labor-intensive task. It was highly inefficient, requiring us to manually check each website and copy-paste the necessary information. Furthermore, manual input errors were common, and managing data accuracy was challenging.” They also mentioned missed opportunities due to resource shortages: “Spending so much time on sales lead collection meant that customer interactions, which should have been our primary focus, were neglected.”

Impact of Problem Resolution

1. Cost Reduction

We acquired 44,607 sales lead data records and provided them for a cost of 50,000 JPY. The client expressed great satisfaction with the cost reduction, stating, “I never imagined we could get such a large volume of sales lead data for just 50,000 JPY.” Cost reduction significantly contributes to improving corporate profitability. The person in charge added, “Cost reduction is an indispensable element for corporate growth.” The saved costs can be reinvested into areas like human resource development and service improvement.

2. Efficiency in Information Collection through Scraping

Our scraping technology enabled efficient and speedy acquisition of sales lead data from Tripadvisor. The person in charge stated, “Before implementing scraping, we spent an enormous amount of time on sales lead collection. It was highly inefficient, requiring us to manually check each website to collect and organize data.” The client was highly satisfied with the impact of implementing scraping: “Scraping significantly reduced the time spent on sales lead collection, which was incredibly helpful! It allowed us to dedicate the freed-up time to customer service and new business planning, dramatically improving operational efficiency. The quick delivery time of 5 business days was also very appealing.” Rapid information gathering is essential for maintaining competitiveness in today’s fast-paced society. The client emphasized, “Scraping enabled us to respond quickly to market changes.”

3. Focusing on Core Business for Customer Proposals

By automating the sales lead data collection process, the client was able to focus on core operations such as customer interactions. The client is satisfied with the results of focusing on core business, stating, “The time we previously spent on sales lead collection can now be dedicated to thorough consulting tailored to each customer’s needs and creating higher-quality proposal materials. As a result, customer satisfaction has improved, leading to an increase in contracts.” Enhanced customer satisfaction boosts a company’s reputation and leads to long-term growth. The client states, “We believe building trust with our customers is the most important factor in growing our business.” By being able to focus on core operations, the client can now concentrate even more on building customer relationships.

Pricing

The cost for acquiring 44,607 sales lead data records was approximately $330 USD (50,000 JPY). The client commented, “Considering the time and effort saved on sales lead collection and the benefits gained, 50,000 JPY feels very reasonable.” The person in charge added, “It was also cheaper compared to other companies, and it fit perfectly within our budget, which was a great help.” This pricing makes it an accessible option for companies looking to automate sales lead collection and streamline their information gathering processes.

Data Content

The collected data comprehensively covers information essential for sales list creation, including: URL, Hotel Name, Address, Phone Number, and Email Address. The client stated, “All the necessary information was available, making sales list creation extremely smooth. We also use the collected data for market analysis and competitive research. Thanks to the high data coverage, we can perform multi-faceted analysis, which is incredibly helpful.” The person in charge added, “By using it for competitive analysis, we were able to clarify our strengths and weaknesses and strengthen our differentiation strategy.”

Number of Records

The total number of collected data records was 44,607 items. The client stated, “A volume of 44,607 records is sufficient for conducting sales activities in the global market. The greater the volume of data, the wider the scope of sales activities and the more business opportunities it leads to.” The quantity and quality of data are critical factors for corporate growth.

Delivery Time

The delivery time was 5 business days. The client stated, “The freshness of sales lead data is crucial. Thanks to the prompt data provision, we are able to conduct timely sales activities. Especially in today’s rapidly changing society, quick response is essential.” This rapid delivery of 5 business days accelerated the client’s business. The person in charge commented, “Thanks to the quick response, we were able to start sales activities immediately.”

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