【Pricing Example】SES Business Firm Collects Sales Lists from Hello Work for Customer Proposals and Sales List Creation

Client

Our client for this request is an SES (System Engineering Service) business company, boasting high technical capabilities and extensive achievements. They possess diverse IT talent and support system development for many companies. The client states, “To provide the optimal talent to client companies, it is essential to constantly grasp the latest market trends and conduct effective sales activities.” High-quality sales lists are a critical factor determining the success of sales activities, and the quality and freshness of data collected for sales lists can greatly influence a company’s competitiveness. The success of our client’s business heavily depends on high-quality data for sales list creation.

Objective

The objective of this project was to acquire data for sales list creation from Hello Work (Japan’s public employment service) and achieve the following goals:

• Identifying potential customers: Create a sales list by identifying companies looking to hire IT talent from job postings on Hello Work.
• Optimal approach to target customers: Develop effective sales strategies by analyzing information such as company size, industry, and desired job roles.
• Proposing solutions tailored to customer needs: Increase conversion rates by offering talent proposals optimized for the client company’s needs.
• Streamlining sales activities: Reduce sales costs and improve productivity through efficient sales operations.

For our client, market research data is an indispensable source of information for formulating business strategies. Strategy formulation based on accurate market research data significantly contributes to corporate growth. Particularly in the rapidly changing IT industry, prompt and accurate information gathering is crucial for maintaining a competitive advantage. This data collection for sales list creation marked a significant turning point in our client’s business.

Challenges Faced

The client had previously relied on their internal employees to perform manual data collection for sales list creation. However, Hello Work contains an enormous number of job postings, making this method highly inefficient. The client faced the following challenges:

• Severe resource shortage: “Spending too much time on sales list data collection often led to neglecting customer support and proposal activities, resulting in missed opportunities,” said the person in charge. Efficient sales activities with limited resources were not easy.
• Concerns about data accuracy: Manual data entry always carries the risk of human error. “Manual entry errors could reduce the precision of sales activities and potentially damage customer trust,” the client was concerned. Accurate information is essential for business success.
• Rapid response to market changes: The IT industry experiences rapid market changes, making timely information gathering crucial. “It is necessary to constantly grasp market trends and respond quickly to changes. However, manual sales list collection made it difficult to keep up with that speed,” said the client.

These problems were major obstacles hindering the client’s research and development activities. To solve these problems, the client was considering automating the sales list collection process.

Impact of Problem Resolution

1. Efficiency in Information Collection through Scraping

After introducing our sales list collection service, automation using scraping technology dramatically reduced the time spent on data collection. “The significant reduction in collection time allowed us to allocate more time to sales activities. As a result, customer proposal activities were strengthened, and the number of contracts increased!” the client expressed their satisfaction with the efficiency of data collection. It also enabled near real-time data acquisition, which was impossible with manual work.

2. Optimal Allocation of Management Resources through Cost Reduction

Acquiring 1,153,576 items of data for sales list creation cost 200,000 JPY. “By significantly reducing the cost of sales list collection, we were able to invest those funds into new sales strategy development and human resource training, leading to overall business growth,” the client stated, highly satisfied with the cost reduction effect. Cost reduction is a crucial factor directly linked to improving corporate profitability.

3. Improved Customer Satisfaction by Focusing on Core Business

By automating the sales list collection process, employees were able to concentrate on their core duties such as customer support and proposal activities. “Without being burdened by sales list collection, we could focus on providing attentive service tailored to each customer’s needs. As a result, customer satisfaction improved, and the company’s reputation also enhanced,” the client noted, realizing the benefits of focusing on core business. Improving customer satisfaction is essential for sustainable corporate growth.

Pricing

The cost for acquiring 1,153,576 items of data for sales list creation was approximately $1,300 USD (200,000 JPY). The client commented, “At this price, to obtain such a large volume of accurate data in a short period, we feel it offers excellent cost performance.”

Data Content

The collected data comprehensively covers information essential for sales list creation, including: Company Name, Job Title, Industry, Hourly/Monthly/Annual Salary, Job Description, Address, and Phone Number. “All the necessary information was available, making sales list creation extremely smooth,” the client said.

Number of Records

The total number of collected data records was 1,153,576 items. This immense volume of data provides sufficient coverage to cater to client companies across various industries. The client expressed satisfaction, stating, “With this volume of data, we can conduct efficient sales activities.”

Delivery Time

The delivery time was 3 business days from the request. The client expressed gratitude, saying, “Thanks to the rapid data provision, we were able to conduct timely sales activities and maximize business opportunities.”

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